Q3. What Kind of Media Institution Might Distribute Your Media Product and Why?

I believe that the best media institution to distribute my magazine would be InterMedia Partners. InterMedia Partners already distribute Vibe magazine, Vibe magazine is a Hip-Hop/R&B magazine, which features extremely famous artists such as Kanye West and Pharrell in each edition. Vibe magazine is a very successful magazine and has become exceedingly popular since publishing its first magazine in 1993.  However I believe there is a gap in the market for my magazine and InterMedia Partners are the right people to distribute my magazine. As oppose to Vibe which concentrates on Hip-Hop/R&B, my music magazine focuses on the indie/alternative genre. The fact that InterMedia Partners distribute Vibe magazine shows that they have experience in dealing with music based media and will have experience and contacts in the industry, this is ideal for magazine as it is new and needs an experienced company such as InterMedia to distribute my magazine. I beleive InterMedia Partners would be an ideal distribution company to distribute my magazine.